What do Rosedene Farms, Boswell Farms, Redmere Farms, Willow Farms, Nightingale Farms and Woodside Farms have in common?
Despite evoking an image of rural authenticity none of these farms actually exist. They are fake. They are ”farm” brands invented by supermarkets presumably to make food sound more appealing. The National Farmers’ Union (NFU) has written to National Trading Standards to complain about this misleading practice.
Co-incidentally, a recent report from NatCen Social Research found that consumers have low levels of trust in supermarkets and imported foods. The horse meat scandal was cited as a reason for this lack of confidence in the food chain.
Clearly there has never been a better reason to buy food from your local farm shop. You know where it has come from! See our horse meat video on our website, it will make you smile!